Examples of print communications produced in a graphic/image context:

  • Catalog
  • Flyer
  • Advertising insert
  • Packaging
  • Point-of-purchase advertising

The graphic chain brings together all the stakeholders in the production of such print communications: advertising agencies, graphic artists, advertisers, marketing departments, prepress photo-engravers, computer graphics designers, printers (including certain additional services such as photographers, paper suppliers, plate and proof systems manufacturers), etc.

Processus de production d'une communication imprimée

Concerns

Printing is a technically complex field and the production of print communications requires a large number of participants. These two elements combine to create a number of situations that, if not addressed properly, may have serious negative consequences for your company:

  • Print quality that is not fully satisfactory
  • Colors that are not consistent from one print to the other
  • Printing deadlines that are not met
  • You face a given problem and the parties involved blame one another avoiding responsibility
  • You doubt the solution you’re being proposed will best respond to your needs
  • Your graphics team must apply changes to a file several times before being accepted by the printer
  • Etc.