Client

FNAC – Direction du Livre

(Distribution of cultural and leisure products – similar services to those of Archambault in Quebec)

Project

Posters

Description

Posters of 29.5 X 29.5 four-up format, one side only over semimat emulsion of 150 grams.

Quantity: Prints varying between 85 and 255 copies

Budget: $50,000/year

Problem

To honor its commitments to the publishers, the FNAC must publicize certain titles in all the stores. The choice of such titles is often made at the last minute. Alternative Numérique is then left with 24 hours to ensure the print and distribution of posters to the 85 stores.

Alternative Numérique’s Solution

A digital print delivered by Purolator

Benefit for the client

Responsiveness in the roll-out of specific campaigns