Client

Lancel Leather Shop – Richemond Group

(for the account ESPRIT DE LUXE)

Project

Brochures

Description

Photo-engraving and printing all the brochures

Quantity: prints varying between 100 and 420 000 copies

Budget: $410,000

Problem

The world-class reputation of the leather quality used on the Lancel bags must show in the print documents and that must be accomplished by also being faithful to the different shades of color.

Alternative Numérique’s Solution

Alternative Numérique combines its expertise in the graphic chain and a partnership with printers and papermakers about the color curve charts and ICC profiles to ensure a perfect reprint.

Benefit for the client

The quality of the brochures serves as a reference for professionals and clients who can perfectly recognize the products.