Our Services Case Studies

Peugeot – Affaires de pro

Customized direct-mail advertising

Direct-mail advertising consisting of a customized appointment letter with address field and a three-fold flyer on an open-end box

Quantity: 250 000 copies

Budget: $131,000

The project started on May 15. Validation of the designs could not however be concluded before April 28 and the mailing would take place on May 9; which left only seven work days to print, finish and fold.

Alternative Numérique worked around the constraints of the weekends by allowing people to work from home. More than 300 people were mobilized to work from home to accomplish the folding and gluing stages, thus shortening the number of production days from eleven to just seven.